The 34 page report represents the culmination of about 18 month’s effort, which we hope make a difference for artists and art marketing. The results cover the Who, What, Where, When and Why of visual fine art sales, mostly from Canadian buyers inputs, but with general applicability we believe to art markets everywhere. The report investigates opinions and marketing demographics of the typical visitor likely to come to an art venue.
Improving marketing and sales strategies are our overall goal. The highlights on pages 3 to 5 cover most of the reports findings and marketing implications. The details are presented on pages 6 to 34 to help you look more deeply at what was learned, and enable more understanding.
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